Sharing news, events or promoting faculty and student work through social media tools is an excellent, low‐cost way to engage the community and build our brand. Employees are encouraged to share any information that is already available to the public. The best way to share university news is to link to the original source.

If you have any questions about social media or need assistance, please email us at communications@dmu.edu.

Social media tips:

Respect Your Audience and Add Value

Your audience will respond better to contributions of value. Try not to overly self-promote, spam, or post irrelevant content.

Think Before You Post

Assume what you post could become public, even when posting to private groups. Also, think long term and post content you wouldn't be embarrassed by several years from now. Only post pictures that you would be comfortable sharing with the general public.

Take the High Ground

If you identify your affiliation with DMU in your profile and comments, readers may associate us with you, even with the disclaimer that your views are your own. Remember that you’re most likely to build a high-quality following if you discuss ideas and situations civilly. Don’t pick fights online.

Correct Mistakes

If you make a mistake, admit it. Be upfront and be quick with your correction. If you’re posting to a blog, you may choose to modify an earlier post—just make it clear that you have done so.

Official DMU Accounts

All DMU-affiliated social media accounts should be registered with Marketing & Communications to be considered for inclusion in the college's official social media directory. Registering your account not only gives you added exposure but also access to ongoing updates, assistance, and training opportunities.

Facebook Twitter LinkedIn Instagram YouTube
Des Moines University
Des Moines University Clinic
DMU Clinic - Physical Therapy in the RecPlex
Admissions
Alumni Association
Anatomy
College of Podiatric Medicine and Surgery
Continuing Medical Education
Department of Physical Therapy
Department of Public Health
Diversity and Multicultural Affairs
Global Health
Library
Master of Science in Physician Assistant Studies Program
Research
Student Affairs/Student Life
Wellness Center

Official DMU Hashtags

Hashtags are great - in moderation. Here's our list of official hashtags we use at DMU and an idea of when you should use them.

#dmuproud

This is our official hashtag used to show our points of pride. When would I use this hashtag? If you are posting about news that is worth bragging about (rankings, impressive or groundbreaking research, etc.).

#dmupurpleandproud
This is our official hashtag for Purple & Proud: The Campaign for Des Moines University. When would I use this hashtag? If you are posting about efforts related to the campaign and its priorities.
#desmoinesuniversity
This is the organic hashtag used by many students, faculty, staff, alumni, etc. It is a popular and frequent hashtag used in posts on Twitter and Instagram daily. When would I use this hashtag? If you want to reach a large section of the DMU audience about a general topic.
#dmubound
This is the official hashtag for accepted and incoming DMU students. This hashtag is found on admissions materials, and admitted students are asked to use this hashtag. When would I use this hashtag? When you post information that would be relevant to admitted students. When students are accepted to DMU, this is the hashtag they're most likely to use, so it's a nice place to find posts to like/favorite/retweet and engage. When responding, we recommend using similar yet various phrases like "Welcome to the DMU community!"
#spotlightdmu
This is the official hashtag for sharing testimonials about Des Moines University. When would I use this hashtag? When you post highlights about students, faculty, staff and alumni and their perspective on why DMU is great.
#dmumagazine
This is the official hashtag of the DMU Magazine. When would I use this hashtag? When posting articles found in the latest issue of the DMU Magazine in their digital form.
#dmugrad23
This is the official hashtag for Commencement and graduation activities. When would I use this hashtag? When you want to reach graduating students surrounding the topic of graduation. Students use this hashtag to share their memories and moments from Commencement each year.
#match2023
This is the official hashtag for Match Day activities. When would I use this hashtag? Students use this hashtag to share their excitement and news on where they have been matched.
#glanton2022
This is the official hashtag for Glanton. When would I use this hashtag?If you are posting about efforts related to the annual Glanton event, or the Glanton Fund and its diversity initiatives.
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