Sharing news, events or promoting faculty and student work through social media tools is an excellent, low‐cost way to engage the community and build our brand. Employees are encouraged to share any information that is already available to the public. The best way to share university news is to link to the original source.
If you have any questions about social media or need assistance, please email us at firstname.lastname@example.org.
Social media tips:
Respect Your Audience and Add Value
Your audience will respond better to contributions of value. Try not to overly self-promote, spam, or post irrelevant content.
Think Before You Post
Assume what you post could become public, even when posting to private groups. Also, think long term and post content you wouldn't be embarrassed by several years from now. Only post pictures that you would be comfortable sharing with the general public.
Take the High Ground
If you identify your affiliation with DMU in your profile and comments, readers may associate us with you, even with the disclaimer that your views are your own. Remember that you’re most likely to build a high-quality following if you discuss ideas and situations civilly. Don’t pick fights online.
If you make a mistake, admit it. Be upfront and be quick with your correction. If you’re posting to a blog, you may choose to modify an earlier post—just make it clear that you have done so.